I led the digital transformation initiative for the Serengeti Foundation, executing a critical migration from an outdated WordPress platform to a modern, streamlined Squarespace site.

This project included seamless integration with Donationbox, empowering the foundation's team with intuitive, ongoing control over their digital presence. My responsibilities encompassed coordinating an initial rebrand that informed the new site's design, tone, and structural elements. Furthermore, I sourced and implemented a new donation system, significantly simplifying the giving process for supporters and enhancing both user experience and back-end administrative functionality.

The outcome was a visually appealing and highly functional digital platform that truly served the operational needs of the organization.