In 2016, I co-founded Squamish.com, a digital magazine dedicated to showcasing the authentic culture of Squamish beyond conventional adventure narratives.

As Managing Partner of a fledgling startup company, I assumed a multifaceted leadership role, overseeing creative direction, editorial content, publishing operations, sales, Google Ads management, SEO optimization, and web development.

I successfully cultivated a loyal audience of residents, visitors, and local businesses, implementing an innovative revenue model that integrated marketing with editorial content. This approach positioned brands as integral parts of the Squamish story, fostering impactful partnerships with clients such as Britannia Mine Museum, Sea to Sky Gondola, SPUD Groceries, and Squamish Beer Festival.