The objective was to envision and develop a new brand identity for Squamish, contributing insights and perspectives to shape a cohesive and compelling representation of the community.

I actively participated in a collaborative initiative, facilitated by the District of Squamish and destination marketing consultant Roger Brooks, alongside local stakeholders.

The outcome was the implementation of cohesively branded signage and wayfinding around the community, a new sign at the entrance to Squamish and to downtown, and district-wide rebranding and logo assets.